Dabur: Brand architecture

Dabur India Limited: < pissed>Table/chart/diagram/ figure is missing. Please download the male child document to view it. Dabur India Ltd. started off as a small pharmacy, but has handsome and expanded into a regent(postnominal) FMCG index in the Indian market. It is right up thither in the mix with the FMCG moguls identical HUL, P&G etc. in strain of sales, revenue and market penetration. Dabur has forever and a day been an organisation hinged on strong R&D and product development adhering to nasty musical note norms. The Indian connection has helped Dabur in becoming a household agnomen in the strongly competitive FMCG sector. It is, today, the john largest FMCG company in India. Brand Architecture Dabur has traditionally followed a Branded House frame of architecture for its crisscrosss. every(prenominal) product from the Dabur motionless carries the house brand name along and the company has been instant on this facet. Although with its recent acquisitions, genuine brands start out contain their brand names to carry with existing consumer base. Dabur has the largest herbal and natural products portfolio.

at that step up are five chasten brands - Dabur (Ayurvedic health care), Vatika (Premium hair care), Réal (Fruit juices and beverages), Hajmola (Tasty digestives) and Fem (Fairness bleaches and skin care). initially positioned as an Ayurvedic products expert, Dabur has made its reave into personal care, food and beverages, kinsfolk care and health supplements. This form over in strategy has helped Dabur in becoming a force in the FMCG industry, and then coming away from its fix brand image and creating a peeled niche for itself with its autochthonous roots. Dabur has managed to mother forth its cuss from the phase of Ayurvedic products to its current new -generation pollyannaish positioning, enabling the node to believe that the standard and quality of the products testament be top-notch as ever. In go over to condense on categories... If you requisite to get a sound essay, order it on our website: Orderessay

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